Role
Platforms
Creators often rely on fragmented tools, such as subscriptions on one platform, paid content on another, or livestreaming elsewhere, which makes sustainable fan revenue difficult.
This early-stage creator monetization platform unifies creator monetization into a single cross-platform ecosystem spanning subscriptions, paid content, livestreams, and direct interactions.
I led end-to-end product design across iOS and web for both creator and fan experiences.
Screens
Flows
Components
Stage
The Problem
Most creator platforms optimize for reach and advertising rather than direct fan monetization.
Creators struggle with:
Scattered monetization tools
Fragmented fan relationships
Inconsistent revenue streams
Fans experience:
Multiple purchase flows
Unclear access states
Device-dependent experiences
The Solution
I designed a unified monetization system integrating:
Subscriptions
Paid photos & videos
Ticked livestreams
1:1 video calls
Messaging access
Creators manage revenue in one place.
Fans access content consistently across devices.
My Role
Lead product designer responsible for:
Product architecture and feature scope
Creator and fan journeys
Cross -platform UX patterns
Monetization and lifecycle flows
Design system and components
Founder and engineering collaboration
Cross-Platform Strategy
The app supports different usage contexts:
iOS: Primary fan consumption and purchase
Mobile web: acquisition and lightweight access
Desktop web: creator management
I defined shared interaction models so monetization concepts and access states remained consistent across platforms.
Monetization Architecture
I structured the platform around four revenue pillars:
Subscription access
Paid content library
Live experiences
Direct interactions
Each channel functions independently while sharing pricing, access, and lifecycle states.
Key Experience: Paid Content
Creators upload media with price or subscriber access.
Creators experience supports:
Choose their own prices
Making content subscriber-exclusive
Uploading previews / trailers
Attaching products to advertise
Fans experience supports:
Preview browsing
Paid / Exclusive / Locked states
Purchase flow
Library access
Key Experience: Live sessions
Creators schedule paid or subscriber-included "live sessions."
Fan lifecycle:
Discovery
Purchase / RSVP
Pre-live reminders
Live viewing
Replay
Key Experience: Video Calls & Messaging
Creators offer 1:1 video calls and direct messaging for deeper fan connection.
Design focused on:
Availability visibility
Booking clarity
Session lifecycle
Creator consistency
Design System
I built a scalable cross-platform system including:
Monetization state components
Media cards
Pricing modules
Access badges
Interaction CTAs
Core UI elements
Components are responsive across iOS and web.
Components are responsive across iOS and web.
Outcomes
I was able to complete and handoff all designs for every feature on every platform, along with creating and updating an expansive design system with over 240 components.
The platform established a unified foundation for creators to manage fan relationships and revenue streams.
Reflection
Designing this app required me to integrate a variety of marketplace features, monetization UX, and live interaction systems into a cohesive digital product across multiple platforms. The design system I built for this project is also the most comprehensive I've built so far, which has proven to be strong system to rely on that scales well and increases design efficiency.